relvo · the customer brain company
The Manifesto
The customer is everywhere inside a company.
And somehow, nowhere.
Sales knows what prospects say.
Support knows why they complain.
Analytics knows what they click.
Research knows what they said six months ago.
Everyone has a piece. Nobody has the whole picture.
So every few months, someone asks the same question.
And the company starts from zero.
Companies don't have a data problem.
They have
amnesia.
And it's about to get worse.
Companies are handing customer conversations to AI agents: the campaigns, the replies, the support queries. Those agents will know your product perfectly.
They won't know your customer at all.
That's why we built relvo.
A living Customer Brain.
Most AI research tools try to understand customers by listening harder: more interviews, faster transcripts, prettier summaries.
But people are bad at explaining what they’ll do. They’re very good at doing it.
“It’s not the customer’s job to know what they want.”
So relvo watches. It learns from what people actually do: what they try, what they keep, what they quietly abandon, and what they replace you with. Across your market, and every signal your company already has.
It interviews customers only when it needs to know why.
Launching something new? Put it on a live or simulated shelf first. relvo tracks what shoppers find, click, compare, drop, buy, review and buy again, so you see real behaviour before you bet on national distribution.
Every answer traces back to real evidence. No synthetic $hite.
It never starts from zero.
Ask it anything.
- Growth
- Which version will convert better, A or B?
- Pricing
- What should we charge, and who walks away at that price?
- Marketing
- Why is ROAS falling, and which ads bring customers who stay?
- Content
- What are customers really asking AI, and why does our GEO look like everyone else’s?
- Product
- Which feature should we build next?
- Launch
- Will this sell nationally, or just in our deck?
Customer Brain
Example · high-protein packaged foods, IndiaYou asked
Answer
They like the taste when they try them. What they doubt is the protein claim on the pack. And they price protein against paneer, eggs and soya, which they already eat every day.
- Claim doubt
- 81% of buyer opinions on the protein claim are negative (n=48)
- At first bite
- 54% of taste opinions after trying are positive (n=26)
- Confidence
- High on claim doubt. Early signal on why they buy.
What we don't know
Whether they buy again. Buyers talk about trying these products, and rarely about rebuying.
Launching an AI-moderated interview with recent buyers.
Results in 4 hrs max
From a RELVO study: what buyers say they did and why, in their own words, March to September 2026. Not purchase data and not a representative survey.
Every team asks the same Brain.
Every agent acts on the same truth.
Your company learns. relvo remembers.
Why I'm building this
For 15 years at NextBigWhat, I’ve watched companies raise big rounds and still lose. The winners were rarely the best funded. They were the ones who knew their customers best.
RELVO is my attempt to make that edge something every company can build. Customer understanding should compound, not disappear into decks and people’s heads.
Ashish Sinha
Founder, RELVO
IIT Roorkee · IIM Bangalore · ex-Yahoo, i2, Cisco · built NextBigWhat and UnPluggd
LinkedInThe best companies have always understood their customers better than anyone else.
That understanding lived in a few heads, usually starting with the CEO’s. Then the CEO got busy, and the others moved on.
We believe it should be infrastructure.
We're building it.